Actor engagement: origin, evolution and trends

被引：10

作者：

Barrera Rodriguez, Ana Maria ^{[1
,2
]}

Duque Oliva, Edison Jair ^{[3
,4
]}

Vieira Salazar, Jaime Andres ^{[2
]}

机构：

[1] Univ Libre Secc Pereira, Dept Econ Business & Accounting, Pereira, Colombia

[2] Univ Nacl Colombia, Dept Management, Manizales, Colombia

[3] Univ Nacl Colombia, Business & Accountancy Sch, Bogota, Colombia

[4] Univ Espiritu Santo, ESAI Business Sch, Guayaquil, Ecuador

来源：

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING | 2023年 / 38卷 / 07期

关键词：

Actor engagement; Engagement; Customer engagement; Bibliometric analysis; Scientific mapping; CONSUMER-BRAND ENGAGEMENT; CUSTOMER ENGAGEMENT; CONCEPTUAL FOUNDATIONS; BIBLIOMETRIC ANALYSIS; SERVICE SYSTEM; PROPOSITIONS; FRAMEWORK; CENTRALITY; NETWORKS; BEHAVIOR;

D O I：

10.1108/JBIM-11-2021-0512

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purpose This paper aims to present the literature review on engagement in marketing, specifically on the concept of actor engagement (AE), to identify the most influential countries, authors, journals and institutions, their structure and research lines. Design/methodology/approach This review was carried out from a bibliometric and network analysis of documents published in the Scopus and Web of Science databases. Findings A total of 223 documents were found that were scientifically mapped in this field. The network analysis identified four perspectives or research clusters: customer engagement, the conceptualization, co-creation of value and service ecosystems. Finally, the agenda for future research is presented. Originality/value This paper carries out a bibliometric and network analysis, so far not done, of the literature on AE in which its perspectives and future lines of research were identified.

引用

页码：1479 / 1497

页数：19

共 106 条

[31] An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities [J].

Claffey, Ethel ;

Brady, Mairead .

JOURNAL OF MARKETING MANAGEMENT, 2019, 35 (11-12) :1047-1079

[32] The concept of resilience: a bibliometric analysis of the emergency and disaster management literature [J].

Demiroz, Fatih ;

Haase, Thomas W. .

LOCAL GOVERNMENT STUDIES, 2019, 45 (03) :308-327

[33] PageRank for Ranking Authors in Co-citation Networks [J].

Ding, Ying ;

Yan, Erjia ;

Frazho, Arthur ;

Caverlee, James .

JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY, 2009, 60 (11) :2229-2243

[34] How to conduct a bibliometric analysis: An overview and guidelines [J].

Donthu, Naveen ;

Kumar, Satish ;

Mukherjee, Debmalya ;

Pandey, Nitesh ;

Lim, Weng Marc .

JOURNAL OF BUSINESS RESEARCH, 2021, 133 :285-296

[35] Emerging trends in the literature about customer engagement: A bibliometric analysis [J].

Duque, Pedro ;

Duque Oliva, Edison Jair .

ESTUDIOS GERENCIALES, 2022, 38 (162) :120-132

[36] Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019 [J].

Echchakoui, Said .

JOURNAL OF MARKETING ANALYTICS, 2020, 8 (03) :165-184

[37] Business actor engagement: Exploring its antecedents and types [J].

Ekman, Peter ;

Rondell, Jimmie G. ;

Anastasiadou, Elena ;

Kowalkowski, Christian ;

Raggio, Randle D. ;

Thompson, Steven M. .

INDUSTRIAL MARKETING MANAGEMENT, 2021, 98 :179-192

[38] Market shaping dynamics: interplay of actor engagement and institutional work [J].

Fehrer, Julia A. ;

Conduit, Jodie ;

Plewa, Carolin ;

Li, Loic Pengtao ;

Jaakkola, Elina ;

Alexander, Matthew .

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2020, 35 (09) :1425-1439

[39] Dynamics and drivers of customer engagement: within the dyad and beyond [J].

Fehrer, Julia A. ;

Woratschek, Herbert ;

Germelmann, Claas Christian ;

Brodie, Roderick J. .

JOURNAL OF SERVICE MANAGEMENT, 2018, 29 (03) :443-467

[40] A 360-degree view of actor engagement in service co-creation [J].

Finsterwalder, Jorg .

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2018, 40 :276-278

← 1 2 3 4 5 6 7 8 9 10 →