Collective Nouns Are Conceptually Plural: Evidence From the Grammatical SNARC Effect

To develop theories of how comprehenders extract the message from a linguistic stream, it is critical to understand how they conceptually represent referents. The experiments reported here focus on singular collective nouns (e.g., committee, team), which introduce a single group into the discourse and test whether they nonetheless are conceptually plural (i.e., construed as consisting of multiple entities) by using the spatial-numerical association of response codes (SNARC) paradigm (Dehaene & Changeux, 1993). In this paradigm, participants are typically faster to respond to smaller numbers or numerical stimuli when making a response on their left and faster to respond to larger numbers or numerical stimuli when making a response on their right. In three experiments, participants saw German words on a computer screen and decided whether each one described a single entity or something that could be subdivided into multiple entities (Experiment 1) or whether they would use "ist" or "sind" ("is" or "are") in combination with the word if it were the subject of a sentence (Experiments 2 and 3). The mapping of responses to participants' left and right hands was counterbalanced. Experiment 1 failed to show a grammatical SNARC effect. Experiments 2 and 3 showed a grammatical SNARC effect that extended to collective noun phrases. The results of these experiments suggest that collective noun phrases are instantiated as conceptually plural in comprehenders' minds. We discuss the differential task effects and the implications of these data on theories of language comprehension.