'Moments to be Had': Understanding The Experience of Memorable Tourism Moments

被引:24
作者
Anaya, Gerardo Joel [1 ]
Lehto, Xinran [1 ]
机构
[1] Purdue Univ, Sch Hospitality & Tourism Management, Marriott Hall,Room 227,900 W State St, W Lafayette, IN 47907 USA
关键词
Memorable tourism experience; Tourism experience; Leisure travel; Eudaimonia; Existential authenticity; Memory; MODEL; EUDAIMONIA; MEMORIES; VACATION; SCALE;
D O I
10.1016/j.tourman.2022.104674
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Memory research in cognitive science indicates people will come to remember a few fleeting moments from a past tourism experience, but not the entire trip. Accordingly, the goal of this research is to understand the experience of travelers' most 'Memorable Tourism Moments'. The results from a qualitative inquiry helped develop a conceptualization of the Memorable Tourism Moment as a fleeting temporally short experience which emerges unsuspectedly and is highly intriguing. Four types of Memorable Tourism Moments were also identified. The existence of the Memorable Tourism Moment proved to have direct positive impacts on present and future trips. This study also helps showcase how important the experience of a few standout moments is for the overall memorability of our past trips. Accordingly, there are several implications for destination marketing practices.
引用
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页数:15
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