FLIPPED CLASSROOM AS AN INNOVATIVE TECHNOLOGY FOR BLENDED LEARNING OF PROFESSIONAL ENGLISH IN HIGHER EDUCATION INSTITUTIONS

This article provides an overview of research on the concept of blended learning, its characteristics, and perspectives on its use in teaching English language teaching in higher education. The paper presents the results of a pedagogical experiment involving the integration of flipped classroom technology into the learning process and demonstrates its effectiveness in teaching professional English. The article's authors conclude that using flipped classroom technology in teaching the "Professional English" course can become an effective tool for a university teacher. It is advisable to integrate it into the educational process to ensure the delivery of quality educational services, create real opportunities to improve students' professional training, personalize the educational process, and align it with the needs of each student, regardless of their initial level of activity.