Sustainable Management of International Partnerships for Cultural Heritage Digitization in Brazil

The demand for digitized cultural heritage has increased over the last few decades; digitization is indeed considered a powerful means to preserve and enhance cultural heritage and make it accessible to the wider public for education and research purposes. However, digitizing cultural heritage is a complex process, requiring specific competencies, skills, software, technologies, and, therefore, human and financial resources. Cultural organizations are therefore rethinking their traditional business models, often deciding to outsource their digitization projects or implementing PPPs-public-private partnerships. This is particularly evident in developing countries, where it is also challenging to find the required resources locally and international cooperation is sometimes necessary. However, international PPPs for the digitization of cultural heritage present several unsustainable aspects. There is therefore a need for a deeper understanding of which practices should be implemented to sustainably manage these collaborations. This paper aims to investigate this topic using a case study analysis of two international PPPs for the digitization of cultural heritage in Brazil. The analysis highlights relevant managerial choices that led these projects to positively impact local social, economic, and environmental development, thus bringing early insights to advance the academic and practice discussions on the above-mentioned topic.