Delivering a media literacy intervention for body dissatisfaction using an app-based intervention: A feasibility and pilot trial

Body dissatisfaction rates continue to remain high, and the consequences remain dire, especially among young women. Traditional media literacy interventions have found success in addressing body image-related constructs, though they are limited in their reach and are often quickly outdated. This study was designed to examine the feasibility and acceptability of delivering a media literacy intervention via ecological momentary intervention. This pilot study tested a media literacy intervention delivered via a smartphone app designed to disrupt the connection between media use and body dissatisfaction. Thirty-seven undergraduate women (Mage = 21.17; SD = 2.20) received a 15-day media literacy intervention through a smartphone application. The primary outcomes were completion rates, retention rates, percentage of data points lost to technological errors, and participant feedback. The secondary outcome was change in body dissatisfaction. The retention and percentage of data points lost to technological errors, alongside participants' ratings, indicated that this intervention is feasible and acceptable. Several targets were identified to increase participant acceptance and potential efficacy of the intervention. Trait body dissatisfaction decreased, though not significantly, following the intervention. State body image satisfaction improved significantly from the first day to the last day of engagement with the app. Overall, the intervention was deemed feasible and acceptable, opening the door for future research in which the intervention and its delivery system are improved, and its efficacy is reexamined. Future digital media literacy interventions should focus on building a user-centered app, further reducing participant burden, and testing efficacy in large and diverse samples.