Leading the transition to multi-sided platforms (MSPs) in a B2B context - The case of a recycling SME

Digital multi-sided platforms (MSP) are emerging as powerful forces to disrupt existing industry value chains in B2B. SMEs can play a crucial role in the emergence of digital platform ecosystems. Although much research has been carried out on the design and governance of digital platforms, research mainly focused on greenfield approaches in B2C and neglected the process of transformation of an established company in B2B to a MSP. Recognizing this unique opportunity for SMEs, we addressed this research gap by examining the journey of a B2B-SME to a MSP, capturing and presenting the dynamics of barriers, actions, and outcomes as generative mechanisms. Applying Moore's (1993) ecosystem lifecycle model, we developed a process model guiding SMEs to MSPs and discussed four propositions representing key activities supporting the transformation, reorganization, and emergence of the ecosystem. The results provide empirical evidence for the research on platform ecosystem emergence in B2B value chain networks. Hereby, we contribute to the call for further understanding of how B2B MSPs foster the redesign of value chains and B2B relationships between supply chain actors to enable the implementation of more sustainable business practices.