Fun at Work: Need or Fad? Understanding the Effect of Social Connectedness in Job Search with Social Media

Social connectedness, a key determinant of intention to use in many social media applications is influenced by users' hedonic (fun, enjoyment) and utilitarian (usefulness) perceptions. This study investigates the effect of social connectedness on job search through social media by using an extended technology acceptance model (TAM) as the theoretical framework. A hypothesized model is examined to understand how job search behaviour is influenced by social connectedness when applying for a job or choosing a company. Data gathered from 578 respondents via an online survey were analysed using covariance-based structural equation modelling (CB-SEM). The study results show social connectedness to have a statistically significant indirect effect on intention to use social media and to be mediated by both utilitarian and hedonic perceptions. However, the mediating influence of hedonic perceptions is perceived to be stronger to suggest job seekers perceive fun in the workplace as a stronger need. The study has implication for organizations to prioritize social connectedness as employee well-being, job performance, talent management and innovation efforts could be enhanced. The study extends and revalidates the TAM model in a job search context and supports its use as a valuable framework for understanding the impact of social connectedness in job search.