Exploring the Existential Implications of COVID-19 in Health Communication

The coronavirus disease 2019 (COVID-19) pandemic provided an existential threat the world has rarely seen and forced Americans to make meaning in a world of uncertainty surrounding what most have taken for granted, being healthy. Reviewing data from several studies collected throughout the COVID-19 pandemic, this article uses COVID-19 as a case study to understand reasoning to follow (or not) the recommendations set forth by government agencies through understanding the effects of longitudinal death salience (i.e., long-term awareness of death). The Terror Management Health Model (TMHM) argues that death is a key component to the condition of human behavior to elongate life. If the TMHM is correct, then Americans should have widely followed government recommendations, but instead violence and a polarized America ensued. Implications for health communication and the TMHM are discussed, providing a path forward for health communication and existential psychology scholars.