"Distorted mirror"? 20 years of elders' images in Time magazine advertising

被引：0
|
作者：
Ji, Hong [1 ]
Cooper, Anne [2 ]
机构：
[1] Avila Univ, Sch Visual & Commun Arts, Kansas City, MO USA
[2] Ohio Univ, EW Scripps Sch Journalism, Athens, OH 45701 USA
来源：
ATLANTIC JOURNAL OF COMMUNICATION | 2024年 / 32卷 / 02期
关键词：
OLDER-ADULTS; SOCIAL CONSTRUCTION; TELEVISION; LIFE; PORTRAYAL; GENDER; EBONY; MEDIA; RACE; AGE;
D O I：
10.1080/15456870.2022.2117814
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study of 5,796 models pictured in Time magazine's advertising over the past 20 years supported Pollay's view of advertising as a "distorted mirror" that misportrays Americans aged 60 or older. The 590 elder models (overall, 10.2% of the models in ads) steadily increased in visibility over 20 years, approaching their real-world U.S. population percentage (22.6% in 2019). Slightly more than three quarters of the elder models portrayed in Time ads were male - contrary to the actual demographics.
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页码：198 / 213
页数：16
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