Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews

被引：1

作者：

Chalupa, Stepan ^{[1
]}

Petricek, Martin ^{[1
]}

Chadt, Karel ^{[1
]}

机构：

[1] Univ Coll Prague, Svidnicka 506, Prague, Czech Republic

来源：

TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS | 2023年 / 12卷 / 03期

关键词：

- Sentiment analysis; online reputation; user-generated content analysis; competitiveness; market competition; TRAVEL;

D O I：

10.18421/TEM123-58

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

- Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company's position of the market.

引用

页码：1754 / 1761

页数：8

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