Leveraging blockchain to improve nutraceutical supply chain resilience under post-pandemic disruptions

Due to the pandemic, there has been an increase in the use of dietary supplements to boost the body's immune system. A demand-supply mismatch exists as a result of the unexpected increase in demand. The nutraceutical industry has been working on mechanisms to improve manufacturing efficiency and address bottlenecks in sourcing and production. The current study is attempting to address the issue of identifying these bottleneck problems by proposing a mathematical model to devise the optimal costs associated with the operations, as well as attempting to see the possibility of blockchain technology adoption as a better alternative to addressing these bottlenecks. The study compares adding an assembly line to existing infrastructure to implementing blockchain technology to improve manufacturing process efficiency. The study increases the likelihood of blockchain technology being used in the nutraceutical industry and calls for more research at the intersection of blockchain, nutraceuticals, and optimization.