A Mulatto Brazil - the narrative of the Dionysian character of Brazilian society in the 2014 FIFA World Cup

被引:1
作者
Malanski, Daniel [1 ]
Fernandez Pena, Emilio [2 ]
机构
[1] Univ Coll Dublin, Sch Hist, Dublin, Ireland
[2] Autonomous Univ Barcelona, Dept Audiovisual Commun & Advertise, Bellaterra, Spain
关键词
Brazilian identity; football; 2014 FIFA World Cup; Apollonian; Dionysian; Gilberto Freyre;
D O I
10.1080/14608944.2022.2125941
中图分类号
D0 [政治学、政治理论];
学科分类号
0302 ; 030201 ;
摘要
The 2014 FIFA World Cup in Brazil conveyed - by its slogan, mascot, posters and ceremonies - the idea of a Mulatto Brazil (an inventive and festive nation under the sign of two idiosyncratic worlds). We argue that such a reference - based on the duality between Dionysius and Apollo (as contemplated by Nietzsche and brought to the context of Brazil and football by Freyre) - was used as a means of bringing forward an idea of the exceptionality of Brazilian society (based on nationalist concepts of ethnicity) to attract tourists, ease social tensions and justify the event's costs.
引用
收藏
页码:423 / 439
页数:17
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