The Moderating Role of Risk Perception in the Relationships Between Motivation, Attitude, and Involvement in Adventure Activities: A Study from Young Vietnamese Travelers
被引:3
作者:
Luong, The-Bao
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机构:
Ho Chi Minh City Univ Technol & Educ, Fac Fash & Tourism, Ho Chi Minh City, VietnamHo Chi Minh City Univ Technol & Educ, Fac Fash & Tourism, Ho Chi Minh City, Vietnam
Luong, The-Bao
[1
]
Nguyen, Dang Thuan An
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机构:
Van Lang Univ, Fac Tourism, Ho Chi Minh City, VietnamHo Chi Minh City Univ Technol & Educ, Fac Fash & Tourism, Ho Chi Minh City, Vietnam
Nguyen, Dang Thuan An
[2
]
机构:
[1] Ho Chi Minh City Univ Technol & Educ, Fac Fash & Tourism, Ho Chi Minh City, Vietnam
[2] Van Lang Univ, Fac Tourism, Ho Chi Minh City, Vietnam
This study examines the moderating role of risk perception in the relationships between motivation, attitude, and involvement in adventure activities among young Vietnamese travelers. Drawing upon the SDT and using a sample of 618 participants, the research employs structural equation modeling to test the hypotheses. The findings confirm that the motivation positively influenced the youth's attitude toward adventure tourism. The attitude of youth toward adventure tourism was found to impact involvement in adventure activities. Moreover, the study reveals that the attitude of youth toward adventure tourism mediates the relationship between motivation for adventure tourism and involvement in adventure tourism activities. Furthermore, risk perception moderates the relationships between motivation in adventure tourism and involvement, as well as between the attitude of youth toward adventure tourism and involvement. These findings contribute to understanding the factors influencing adventure tourism engagement among young Vietnamese travelers.
机构:
Arizona State Univ, Sch Community Resources & Dev, 411 North Cent Ave, Phoenix, AZ 85004 USAArizona State Univ, Sch Community Resources & Dev, 411 North Cent Ave, Phoenix, AZ 85004 USA
机构:
Arizona State Univ, Sch Community Resources & Dev, 411 North Cent Ave, Phoenix, AZ 85004 USAArizona State Univ, Sch Community Resources & Dev, 411 North Cent Ave, Phoenix, AZ 85004 USA