The Moderating Role of Risk Perception in the Relationships Between Motivation, Attitude, and Involvement in Adventure Activities: A Study from Young Vietnamese Travelers

被引:3
作者
Luong, The-Bao [1 ]
Nguyen, Dang Thuan An [2 ]
机构
[1] Ho Chi Minh City Univ Technol & Educ, Fac Fash & Tourism, Ho Chi Minh City, Vietnam
[2] Van Lang Univ, Fac Tourism, Ho Chi Minh City, Vietnam
关键词
Adventure tourism; motivation; attitude; involvement; risk perception; young travelers; self-determination theory; TOURISM; DESTINATION; DECISION; MOTIVES; IMPACT; IMAGE;
D O I
10.1080/1528008X.2024.2338779
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study examines the moderating role of risk perception in the relationships between motivation, attitude, and involvement in adventure activities among young Vietnamese travelers. Drawing upon the SDT and using a sample of 618 participants, the research employs structural equation modeling to test the hypotheses. The findings confirm that the motivation positively influenced the youth's attitude toward adventure tourism. The attitude of youth toward adventure tourism was found to impact involvement in adventure activities. Moreover, the study reveals that the attitude of youth toward adventure tourism mediates the relationship between motivation for adventure tourism and involvement in adventure tourism activities. Furthermore, risk perception moderates the relationships between motivation in adventure tourism and involvement, as well as between the attitude of youth toward adventure tourism and involvement. These findings contribute to understanding the factors influencing adventure tourism engagement among young Vietnamese travelers.
引用
收藏
页数:25
相关论文
共 62 条
[1]   Sustainable ecotourism development and visitor satisfaction: the case of Bomfobiri Wildlife Sanctuary, Kumawu, Ghana [J].
Acquah, Emmanuel ;
Owusu, Doreen Asieduwaa ;
Nkrumah, Evans Ewald ;
Agyei, Prince Anane ;
Asare, Richard .
INTERNATIONAL JOURNAL OF SUSTAINABLE DEVELOPMENT AND WORLD ECOLOGY, 2022, 29 (08) :797-811
[2]   Reasoned Action in the Service of Goal Pursuit [J].
Ajzen, Icek ;
Kruglanski, Arie W. .
PSYCHOLOGICAL REVIEW, 2019, 126 (05) :774-786
[3]   Measuring Distance Learning System Adoption in a Greek University during the Pandemic Using the UTAUT Model, Trust in Government, Perceived University Efficiency and Coronavirus Fear [J].
Antoniadis, Konstantinos ;
Zafiropoulos, Kostas ;
Mitsiou, Dimitra .
EDUCATION SCIENCES, 2022, 12 (09)
[4]   Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions [J].
Bayih, Berhanu Esubalew ;
Singh, Apar .
HELIYON, 2020, 6 (09)
[6]   Theoretical linkages between well-being and tourism: The case of self-determination theory and spiritual tourism [J].
Buzinde, Christine N. .
ANNALS OF TOURISM RESEARCH, 2020, 83
[7]  
Byrne B.M., 2016, Basic Concepts, Applications and Programming, V3rd, DOI DOI 10.4324/9781315757421
[8]   Does perceived risk really matter in travel behaviour? [J].
Cabere, Meltem ;
Rosario Gonzalez-Rodriguez, M. ;
Albayrak, Tahir ;
Simonetti, Biagio .
JOURNAL OF VACATION MARKETING, 2020, 26 (03) :334-353
[9]   Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel [J].
Carvache-Franco, Mauricio ;
Contreras-Moscol, Daniel ;
Orden-Mejia, Miguel ;
Carvache-Franco, Wilmer ;
Vera-Holguin, Hector ;
Carvache-Franco, Orly .
SUSTAINABILITY, 2022, 14 (14)
[10]   How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising? [J].
Celebi, Serra Inci .
COMPUTERS IN HUMAN BEHAVIOR, 2015, 51 :312-324