THE EMERGENCE OF ORGANIZATIONAL AND HUMAN FACTORS IN DIGITAL MATURITY MODELS

Digital maturity encompasses a company's performance on the path to digital transformation. Various barriers can hinder the improvement of companies on the path to digital maturity - such as organizational culture and various human elements. The starting point for this study was that, regardless of digitization, the human factor is becoming an increasingly important resource in organizations and that digital maturity models (DMM) also focus on these aspects. The purpose of this study is twofold: to investigate the emergence of organizational culture and the human factor in DMMs through a comparative analysis and conduct empirical research in Hungary. In this study, we also aim to investigate the different factors of digital maturity of Hungarian companies and find a correlation with digital maturity based on the characteristics of a learning organization. According to our hypothesis, companies with the characteristics of a learning organization achieve a higher level of digital maturity. To prove this, we surveyed 776 Hungarian companies using a structured questionnaire. Based on our survey, we confirmed the hypothesis using three variables: the business organization anticipates and predicts change, focuses on long-term impacts when making organizational decisions; employees can achieve personal success.