ENTREPRENEURIAL AND INTRAPRENEURIAL INTENTIONS OF THE CURRENT LABOUR FORCE IN BOSNIA AND HERZEGOVINA: THE ROLE OF THE THEORY OF PLANNED BEHAVIOUR AND ENTREPRENEURIAL ORIENTATION

This article investigates the relationship between the dimensions of the Theory of Planned Behaviour (which includes attitude toward behavior, subjective norm, and perceived control behavior) and entrepreneurial intentions and intrapreneurial intentions, considering entrepreneurial orientation as a moderator. Using the snowball sampling method, cross-sectional data were collected from 437 respondents. After testing for reliability and validity using confirmatory factor analysis, hypotheses were tested using hierarchical regression. The results indicate that the attitudes toward entrepreneurship and perceived behavioral control positively relate to entrepreneurial intentions. In contrast, attitude toward intrapreneurship is the only dimension of the theory of planned behavior positively related to intrapreneurial intentions. The moderating role of entrepreneurial orientation is only significant for the relationship between attitude toward entrepreneurship and entrepreneurial intentions. Based on the results, several recommendations are made for businesses and policymakers to boost entrepreneurial activity among the current labor force.