Old Media, New Gigs: The Discursive Construction of the Gig Economy in Australian News Media

被引：10

作者：

Pangrazio, Luci ^{[1
]}

Bishop, Cameron ^{[2
]}

Lee, Fiona ^{[1
]}

机构：

[1] Deakin Univ, 221 Burwood Hwy, Burwood, Vic 3125, Australia

[2] Deakin Univ, Art & Performance, Burwood, Vic, Australia

来源：

WORK EMPLOYMENT AND SOCIETY | 2023年 / 37卷 / 03期

关键词：

de; reindustrialisation; discourse theory; gig economy; gig work; platform capitalism; Uber; LABOR; PLATFORMS; WORK;

D O I：

10.1177/09500170211034663

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article analyses the representation of the gig economy in three Australian newspapers from 2014 to 2019. 'Gig work' is defined as short term, contract or freelance employment and is seen by many social institutions as the future of work. Drawing on a corpus of 426 articles, Laclau and Mouffe's discourse theory is used to examine the construction of the 'gig economy' in the cultural imaginary. Five key elements emerge, including: demographics of workers; working conditions; workers' rights; resistance and regulation; and change and disruption. Despite multiple competing discourses evident across the newspapers, each constructs the gig economy as an inexorable phase in the evolution of the relationship between capital and the worker. The article critically analyses the construction of the discourse, including the difficulties of regulating gig economy platforms and the narrative of inevitability used to describe changes to work and life brought about by technology.

引用

页码：606 / 624

页数：19

共 52 条

[1] Entrepreneurship and Ethics in the Sharing Economy: A Critical Perspective [J].