The Effect of Service Quality of Green Restaurants on Green Restaurant Image and Revisit Intention: The Case of Istanbul

被引：7

作者：

Eren, Ramazan ^{[1
]}

Uslu, Abdullah ^{[1
]}

Aydin, Ayla ^{[2
]}

机构：

[1] Akdeniz Univ, Manavgat Tourism Fac, Dept Tourism Management, TR-07600 Antalya, Turkiye

[2] Tokat Gaziosmanpasa Univ, Fac Fine Arts, Dept Gastron & Culinary Arts, TR-60100 Tokat, Turkiye

来源：

SUSTAINABILITY | 2023年 / 15卷 / 07期

关键词：

sustainable gastronomy; green restaurant; perceived service quality; GRSERV; green restaurant image; revisit intention; CUSTOMER SATISFACTION; PERCEPTIONS; ATTITUDES; LOYALTY;

D O I：

10.3390/su15075798

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

With the rise of environmental awareness, trends of avoiding food waste and reducing carbon emissions trends have generated green business opportunities for the food and beverage industry. In this industry, the competitive advantage provided by high service quality is an important factor. In this context, the effects of perceived service quality on green restaurants' image and customers' revisit intentions were investigated. Moreover, the effects of green restaurants' image on revisit intention were discussed. The GRSERV scale was used to measure the service quality of green restaurants in Istanbul; a total of 356 questionnaires were collected. Partial least squares (PLS) path analysis showed that the perceived service quality by customers visiting green restaurant businesses has a positive impact on both green restaurant image and revisit intention. It has also been determined that green restaurant image has significant effects on revisit intention.

引用

页数：16

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