Motivational intricacies behind volunteerism

被引：0

作者：

Paswan, Audhesh K. ^{[1
,5
]}

Rajamma, Rajasree K. ^{[2
]}

Sun, Qin ^{[3
]}

Suryandari, Retno Tanding ^{[4
]}

机构：

[1] Univ North Texas, G Brint Ryan Coll Business, Dept Mkt, Denton, TX USA

[2] Fairfield Univ, Charles F Dolan Sch Business, Dept Mkt, Firfield, CT USA

[3] Calif State Univ, David Nazarian Coll Business & Econ, Dept Mkt, Northridge, CA USA

[4] Univ Sebelas Maret, Fac Econ & Business, Dept Management, Surakarta, Cent Java, Indonesia

[5] Univ North Texas, G Brint Ryan Coll Business, Dept Mkt, 1155 Union Circle 311396, Denton, TX 76203 USA

来源：

JOURNAL OF MARKETING THEORY AND PRACTICE | 2024年 / 32卷 / 04期

关键词：

TRIPLE BOTTOM-LINE; SOCIAL MEDIA; ALTRUISM; RESPONSIBILITY; BEHAVIOR; MODEL; OBLIGATION; DISCLOSURE; MANAGEMENT; DECISIONS;

D O I：

10.1080/10696679.2023.2248545

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study was to investigate the motivations behind consumer intention to volunteer. Intrinsic motivations, attribution of blame, and collective responsibility were examined as antecedents to volunteering intention. In addition, moderating role of attribution of blame and collective responsibility were also explored. Results show that altruistic motvation, social recognition motivation and collective responsibility were positively assocated with intention to volunteer. Interesting moderating relationships were also found in this study.

引用

页码：449 / 462

页数：14

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