Motivational intricacies behind volunteerism

被引：0

作者：

Paswan, Audhesh K. ^{[1
,5
]}

Rajamma, Rajasree K. ^{[2
]}

Sun, Qin ^{[3
]}

Suryandari, Retno Tanding ^{[4
]}

机构：

[1] Univ North Texas, G Brint Ryan Coll Business, Dept Mkt, Denton, TX USA

[2] Fairfield Univ, Charles F Dolan Sch Business, Dept Mkt, Firfield, CT USA

[3] Calif State Univ, David Nazarian Coll Business & Econ, Dept Mkt, Northridge, CA USA

[4] Univ Sebelas Maret, Fac Econ & Business, Dept Management, Surakarta, Cent Java, Indonesia

[5] Univ North Texas, G Brint Ryan Coll Business, Dept Mkt, 1155 Union Circle 311396, Denton, TX 76203 USA

来源：

JOURNAL OF MARKETING THEORY AND PRACTICE | 2024年 / 32卷 / 04期

关键词：

TRIPLE BOTTOM-LINE; SOCIAL MEDIA; ALTRUISM; RESPONSIBILITY; BEHAVIOR; MODEL; OBLIGATION; DISCLOSURE; MANAGEMENT; DECISIONS;

D O I：

10.1080/10696679.2023.2248545

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study was to investigate the motivations behind consumer intention to volunteer. Intrinsic motivations, attribution of blame, and collective responsibility were examined as antecedents to volunteering intention. In addition, moderating role of attribution of blame and collective responsibility were also explored. Results show that altruistic motvation, social recognition motivation and collective responsibility were positively assocated with intention to volunteer. Interesting moderating relationships were also found in this study.

引用

页码：449 / 462

页数：14

共 50 条

[1] Control feedback as the motivational force behind habitual behavior
Nafcha, O.
Higgins, E. T.
Eitam, B.
MOTIVATION: THEORY, NEUROBIOLOGY AND APPLICATIONS, 2016, 229 : 49 - 68
[2] Altruism and Volunteerism: The perceptions of altruism in four disciplines and their impact on the study of volunteerism
Haski-Leventhal, Debbie
JOURNAL FOR THE THEORY OF SOCIAL BEHAVIOUR, 2009, 39 (03) : 271 - 299
[3] Exploring motivational mechanisms behind the intention to adopt mobility as a service (MaaS): Insights from Germany
Schikofsky, Jan
Dannewald, Till
Kowald, Matthias
TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE, 2020, 131 : 296 - 312
[4] Understanding recycling behavior: a study of motivational factors behind waste recycling
Johansson, K.
WASTE MANAGEMENT AND THE ENVIRONMENT VIII, 2016, 202 : 401 - 414
[5] Employee Volunteerism-Conceptual Study and the Current Situation
Kolnhofer Derecskei, Anita
Nagy, Viktor
SUSTAINABILITY, 2020, 12 (20) : 1 - 35
[6] Applying the uses and gratifications theory to identify motivational factors behind young adult's participation in viral social media challenges on TikTok
Falgoust, Grace
Winterlind, Emma
Moon, Prachi
Parker, Alden
Zinzow, Heidi
Madathil, Kapil Chalil
HUMAN FACTORS IN HEALTHCARE, 2022, 2
[7] The Marketing of Employee Volunteerism
Peloza, John
Hudson, Simon
Hassay, Derek N.
JOURNAL OF BUSINESS ETHICS, 2009, 85 : 371 - 386
[8] Emerging volunteerism for Indonesian millennial generation: Volunteer participation and responsibility
Adha, Muhammad Mona
Budimansyah, Dasim
Kartadinata, Sapriya
Sundawa, Dadang
JOURNAL OF HUMAN BEHAVIOR IN THE SOCIAL ENVIRONMENT, 2019, 29 (04) : 467 - 483
[9] Narcissism and the Motivation to Engage in Volunteerism
Brunell, Amy B.
Tumblin, Laraine
Buelow, Melissa T.
CURRENT PSYCHOLOGY, 2014, 33 (03) : 365 - 376
[10] Organized Cooperation: a Behavioral Perspective on Volunteerism
Carolyn A. Brayko
Ramona A. Houmanfar
Elizabeth L. Ghezzi
Behavior and Social Issues, 2016, 25 (1) : 77 - 98

← 1 2 3 4 5 →