Hybrid intelligence: human-AI collaboration in marketing analytics

被引：18
|
作者：
Petrescu, Maria [1 ]
Krishen, Anjala S. [2 ]
机构：
[1] Embry Riddle Aeronaut Univ, Dept Business Adm, Daytona Beach, FL USA
[2] Univ Nevada, Mel Larson Endowed Chair Mkt, Lee Business Sch, Las Vegas, NV 89154 USA
来源：
JOURNAL OF MARKETING ANALYTICS | 2023年 / 11卷 / 03期
关键词：
ARTIFICIAL-INTELLIGENCE;
D O I：
10.1057/s41270-023-00245-3
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：263 / 274
页数：12
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