How to increase students' motivation to engage in university initiatives towards environmental sustainability

被引：4

作者：

Juma-Michilena, Israel-Javier ^{[1
]}

Ruiz-Molina, Maria-Eugenia ^{[2
,4
]}

Gil-Saura, Irene ^{[2
]}

Belda-Miquel, Sergio ^{[3
]}

机构：

[1] Univ Tecn Norte, Ibarra, Ecuador

[2] Univ Valencia, Fac Econ, Dept Mkt & Market Res, Valencia, Spain

[3] Univ Valencia, Fac Social Sci, Valencia, Spain

[4] Univ Valencia, Dept Mkt & Market Res, Av Tarongers S-N, Valencia 46022, Spain

来源：

JOURNAL OF CONSUMER AFFAIRS | 2023年 / 57卷 / 03期

关键词：

environmental sustainability; extrinsic motivation; intrinsic motivation; university community; SEGMENTATION; EDUCATION; FUTURE; PERCEPTIONS; PREFERENCES; KNOWLEDGE; ATTITUDES; BEHAVIOR;

D O I：

10.1111/joca.12527

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Nowadays, it is of vital importance to make students aware of the problems that can be generated by the deterioration of the environment. The purpose of this study is to establish a suitable mechanism to predict behavior and to investigate the actions that most motivate students to participate in sustainability activities both on and off campus. To achieve this objective, a sample of 1446 students from nine Latin American universities is analyzed using the CHAID algorithm as a segmentation technique. In this way, the aim is to identify the most relevant actions that allow students to be segmented according to their motivations. From a theoretical point of view, the effectiveness of this segmentation technique in the context of environmental sustainability is confirmed, and from a practical point of view, university managers are provided with guidelines on the most effective measures to motivate students to develop pro-environmental behavior.

引用

页码：1304 / 1323

页数：20

共 59 条

[1] Modeling and Testing Landslide Hazard Using Decision Tree [J].