Intention to visit under the impact of reverse country-of-origin effect

被引：2
|
作者：
Zheng, Peng [1 ]
Wang, Qianwen [2 ]
Cheng, Hui [2 ]
Chen, Jiayi [2 ]
Liu, Zhuang [2 ]
机构：
[1] Zhengzhou Univ, Zhengzhou, Henan, Peoples R China
[2] Zhengzhou Univ, Postgrad Majoring Tourism Management Tourism Mana, Zhengzhou, Henan, Peoples R China
来源：
ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH | 2023年 / 34卷 / 03期
基金：
中国国家自然科学基金;
关键词：
Country-of-origin effect; country image; behavioural intentions; hedonic products; utilitarian products; DESTINATION IMAGE; CONSUMERS WILLINGNESS; PRODUCT EVALUATIONS; PURCHASE; ATTITUDE; FOREIGN; GENDER; MODEL; SATISFACTION; PERCEPTIONS;
D O I：
10.1080/13032917.2022.2039253
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Structural equation models, correlation analysis and other methods are adopted to explore the impact of Japan's reverse country-of-origin effect on Chinese consumers' intention to visit. The results show that: (1) Consumers' evaluation and attitude towards hedonic products are positive, while reverse country-of-origin effect is the highest in terms of utilitarian products; (2) The reverse country-of-origin effect of women on nature-based products is higher than that of men, while the reverse country-of-origin effect of women on utilitarian products and hedonic products are opposite; (3) The desired interaction of the 45-64 age group and those with high school degrees, technical secondary school certifications, or lower degrees groups can lead them to visit a destination.
引用
收藏
页码：344 / 358
页数：15
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