Intention to visit under the impact of reverse country-of-origin effect

被引：2

作者：

Zheng, Peng ^{[1
]}

Wang, Qianwen ^{[2
]}

Cheng, Hui ^{[2
]}

Chen, Jiayi ^{[2
]}

Liu, Zhuang ^{[2
]}

机构：

[1] Zhengzhou Univ, Zhengzhou, Henan, Peoples R China

[2] Zhengzhou Univ, Postgrad Majoring Tourism Management Tourism Mana, Zhengzhou, Henan, Peoples R China

来源：

ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH | 2023年 / 34卷 / 03期

基金：

中国国家自然科学基金;

关键词：

Country-of-origin effect; country image; behavioural intentions; hedonic products; utilitarian products; DESTINATION IMAGE; CONSUMERS WILLINGNESS; PRODUCT EVALUATIONS; PURCHASE; ATTITUDE; FOREIGN; GENDER; MODEL; SATISFACTION; PERCEPTIONS;

D O I：

10.1080/13032917.2022.2039253

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Structural equation models, correlation analysis and other methods are adopted to explore the impact of Japan's reverse country-of-origin effect on Chinese consumers' intention to visit. The results show that: (1) Consumers' evaluation and attitude towards hedonic products are positive, while reverse country-of-origin effect is the highest in terms of utilitarian products; (2) The reverse country-of-origin effect of women on nature-based products is higher than that of men, while the reverse country-of-origin effect of women on utilitarian products and hedonic products are opposite; (3) The desired interaction of the 45-64 age group and those with high school degrees, technical secondary school certifications, or lower degrees groups can lead them to visit a destination.

引用

页码：344 / 358

页数：15

共 57 条

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