Segmentation based on environmentally responsible behavior: Evidence from SCUBA divers in Taiwan, the Philippines, and Indonesia

被引：3

作者：

Lee, Tsung Hung ^{[1
,5
]}

Lin, Yi Hsien ^{[2
]}

Fu, Chung-Jen ^{[3
]}

Chang, Chung-Feng ^{[4
]}

机构：

[1] Natl Yunlin Univ Sci & Technol, Grad Sch Leisure & Exercise Studies, Yunlin, Taiwan

[2] Ming Chuan Univ, Dept Tourism, Taoyuan, Taiwan

[3] Chaoyang Univ Technol, Dept Business Adiministat, Dept Accounting, Taichung, Taiwan

[4] Natl Yunlin Univ Sci & Technol, Dept Accounting, Yunlin, Taiwan

[5] Natl Yunlin Univ Sci & Technol, Grad Sch Leisure & Exercise Studies, 123,Sect 3,Univ Rd, Touliu 640, Yunlin, Taiwan

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2023年 / 25卷 / 02期

关键词：

environmentally responsible behavior; Indonesia; market segmentation; satisfaction; SCUBA diver; sustainable development goals; Taiwan; the Philippines; COMMUNITY-BASED TOURISTS; RECREATION EXPERIENCE; CUSTOMER SATISFACTION; LOYALTY; ATTITUDE; MARKET; ECOTOURISM; INSIGHTS; SUSTAINABILITY; PERCEPTIONS;

D O I：

10.1002/jtr.2564

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to compare the satisfaction and loyalty of SCUBA divers who were segmented into groups based on their level of environmentally responsible behavior (ERB). Overall, 1800 valid questionnaires were obtained from for Taiwan, the Philippines and Indonesia. Multivariate statistical analysis was used for data analysis. Four clusters of SCUBA divers were identified through cluster analysis: blended ERB SCUBA divers, moderate ERB SCUBA divers, lacking ERB SCUBA divers, and practicing ERB SCUBA divers. Each of these clusters exhibited significant differences in tourism satisfaction and loyalty. This study used the ERB variable to effectively categorize SCUBA divers into four groups with several theoretical and practical implications for each, and extended the research on marine tourism development.

引用

页码：249 / 265

页数：17

共 87 条

[1] Enhancing loyalty: When improving consumer satisfaction and delight matters [J].