COMPETITIVENESS OF HIGHER EDUCATION IN THE PROCESS OF EUROPEAN INTEGRATION OF UKRAINE

被引：0
作者：
Lopushynskyi, Ivan [1 ]
Hryvnak, Bohdan [1 ]
Kovalska, Natalia [2 ]
Volodymyr, Kushniriuk [1 ]
Ostapiak, Vasyl [1 ]
机构：
[1] Ivano Frankivsk Natl Tech Univ Oil & Gas, 15 Karpatska Str, UA-76019 Ivano Frankivsk, Ukraine
[2] Kherson Natl Tech Univ, 24 Beryslavske Shosse, UA-73008 Kherson, Ukraine
来源：
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH | 2023年 / 13卷 / 02期
关键词：
higher education; competitiveness; attractiveness; strategic position; ECONOMIC-SECURITY; SUSTAINABLE DEVELOPMENT; DIGITAL TECHNOLOGIES; PROJECT-MANAGEMENT; PUBLIC MANAGEMENT; LEGAL-ASPECTS; STATE; IMPLEMENTATION; INFORMATION; CONTEXT;
D O I：
暂无
中图分类号：
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号：
07 ; 0710 ; 09 ;
摘要：
The modern higher education market poses the task for universities to ensure a strong competitive position. The relevance of the presented study is determined by the objective need for a theoretical understanding of the essence of global competitiveness of universities and the factors determining its formation, as well as a comprehensive analysis of state scientific and educational policy designed to increase the competitive potential of higher education in Ukraine in the context of European integration. The possibilities of using strategic marketing tools to assess the competitiveness of universities in the labor market and within the framework of the triple helix model, as well as assessing the attractiveness of universities for applicants are outlined.
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页数：8
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