Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments

被引:1
|
作者
Hong, Jennifer Seokhwa [1 ,4 ]
Longoni, Chiara [2 ]
Morwitz, Vicki G. [3 ]
机构
[1] Seattle Univ, Albers Sch Business & Econ, Seattle, WA 98122 USA
[2] Boston Univ, Questrom Sch Business, Boston, MA USA
[3] Columbia Univ, Columbia Business Sch, New York, NY USA
[4] Seattle Univ, Albers Sch Business & Econ, Mkt Dept, 901 12th Ave, Seattle, WA 98122 USA
关键词
bias; prediction; probability; spatial distance; wishful thinking; PSYCHOLOGICAL DISTANCE; CONSTRUAL-LEVEL; UNREALISTIC OPTIMISM; FUTURE; EXPECTATIONS; RISK; VULNERABILITY; DESIRABILITY; INFORMATION; BEHAVIOR;
D O I
10.1002/jcpy.1341
中图分类号
F [经济];
学科分类号
02 ;
摘要
Across a range of decision contexts, we provide evidence of a novel proximity bias in probability judgments, whereby spatial distance and outcome valence systematically interact in determining probability judgments. Six hypothetical and incentive-compatible experiments (combined N = 4007) show that a positive outcome is estimated as more likely to occur when near than distant, whereas a negative outcome is estimated as less likely to occur when near than distant (studies 1-6). The proximity bias is explained by wishful thinking and thus perceptions of outcome desirability (study 3), and it does not manifest when an outcome is less relevant for the self, such as the case of outcomes with little consequence for the self (studies 4 and 5) or when estimating outcomes for others who are irrelevant to the self (study 6). Overall, the proximity bias we document deepens our understanding of the antecedents of probability judgments.
引用
收藏
页码:18 / 34
页数:17
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