The role of syntax in hashtag popularity

Research on hashtag popularity presumes hashtag popularity to be correlated with its semantics and lexical clarity, and the popularity of its topic. However, within a single event, hashtags of identical stances can have contrasting popularity; one may attribute this to the assumption that a certain type of hashtag is preferred, but hashtags of identical syntactic format can also have contradictory popularity across events. We theorize that a hashtag's popularity is heavily impacted by whether there are preexisting popular hashtags of similar syntactic format within the language.