The complementary relationship between live performances and post-concert streaming for top-performing artists

This article examines the complementary effects of live concerts on incremental post-concert music streams in 29 US cities. The work identifies that performers who have greater concert ticket demand, deeper hit-song catalogues and/or are in the middle of their careers experience stronger trends in their post-concert streams. While I found a positive complementary relationship between concert and streaming that lasts up to 10 weeks after the event, this work also highlights the negative effects when performers cancel shows. Using hand-collected data of concert ticket sales, music streaming, and song rankings from the top 60 global performing artists, I utilized a panel model with artist and market fixed-effects to identify post-concert decaying effects. This work will help top-performing artists gain insight into the little-understood influence of live performance on post-concert streaming of their recorded music.