Audio-visual fiction plays a socialising role that influences the construction of personal identities. The projection of fiction in the consolidation of new representations is a determining factor in today's societies, acquiring relevance thanks to its capacity to shape personalities through its image, to influence conduct and determine behaviour. This article delves into the image of stereotypes, archetypes and social roles presented in Spanish choral fiction through two specific case studies: the urban Cites and the rural El Pueblo. The main objective is to expose plot and character trends in this audio-visual representation. To this end, a mixed methodology has been used, based on a socio-semiotic approach and methodological triangulation, allowing us to study approaches from the point of view of educommunication. The results yield relevant conclusions about the different models, stereotypes and archetypes on display, with reference to the issue of gender and family options, couples or cohabitation relationships, incorporating patterns related to family structuring with new models, inserting them in a normalised way, presenting diverse family models and relationships with less questioning and greater normality, bringing about changes in society, given that viewers empathise and develop links with the characters, acquiring their perspective.
