How Review Quality and Source Credibility Interacts to Affect Review Usefulness: An Expansion of the Elaboration Likelihood Model

被引：22

作者：

Aghakhani, Navid ^{[1
]}

Oh, Onook ^{[2
]}

Gregg, Dawn ^{[2
]}

Jain, Hemant ^{[1
]}

机构：

[1] Univ Tennessee, Gary W Rollins Coll Business, Dept Management, 615 McCallie Ave, Chattanooga, TN 37403 USA

[2] Univ Colorado, Business Sch, Informat Syst Grp, 1475 Lawrence St, Denver, CO 80202 USA

来源：

INFORMATION SYSTEMS FRONTIERS | 2023年 / 25卷 / 04期

关键词：

Text mining; Online reviews; Review usefulness; Review helpfulness; Elaboration likelihood model; Source credibility; Bias effect; ONLINE CONSUMER REVIEWS; WORD-OF-MOUTH; PERCEIVED HELPFULNESS; MODERATING ROLE; DETERMINANTS; ADOPTION; MESSAGE; MAJORITY; SYSTEMS; SALES;

D O I：

10.1007/s10796-022-10299-w

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This study extends our understanding of what makes an online review useful by examining the effects of review quality (i.e., as a composite variable of review comprehensiveness and review topic consistency) on review usefulness, and the moderating effects of source credibility on the relationship between review quality and review usefulness. The Elaboration Likelihood Model, convergence theory, and cueing effect literature are used to define the variables of review comprehensiveness and review topic consistency. Analyses of 27,517 restaurant reviews from Yelp show that review topic consistency has a positive effect on review usefulness, but, contrary to our hypothesis, review comprehensiveness has a negative effect on review usefulness. We also found source credibility positively moderates the effect of review comprehensiveness on review usefulness, but negatively moderates the effect of review topic consistency on review usefulness. Theoretical and practical implications are discussed.

引用

页码：1513 / 1531

页数：19

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