Social cynicism, greenwashing, and trust in green clothing brands

被引：14

作者：

Policarpo, Manoela Costa ^{[1
]}

Apaolaza, Vanessa ^{[1
,4
]}

Hartmann, Patrick ^{[1
]}

Paredes, Mario R. ^{[2
]}

D'Souza, Clare ^{[3
]}

机构：

[1] Univ Basque Country UPV EHU, Bilbao, Spain

[2] Univ Rosario, Sch Management & Business, Bogota, Colombia

[3] Trobe Univ, Melbourne, Australia

[4] Univ Basque Country UPV EHU, Avda Lehendakari Aguirre 83, Bilbao 48015, Spain

来源：

INTERNATIONAL JOURNAL OF CONSUMER STUDIES | 2023年 / 47卷 / 05期

关键词：

brand trust; conspicuous consumption; greenwashing; social cynicism; sustainable fashion; SUSTAINABLE FASHION CONSUMPTION; WORD-OF-MOUTH; CONSPICUOUS CONSUMPTION; ENVIRONMENTAL PERFORMANCE; PURCHASE INTENTIONS; CONSUMER-BEHAVIOR; MODERATING ROLE; MEDIATING ROLE; SELF-CONCEPT; BELIEFS;

D O I：

10.1111/ijcs.12971

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims.

引用

页码：1950 / 1961

页数：12

共 50 条

[1] Sustainable clothing: Why conspicuous consumption and greenwashing matter
Apaolaza, Vanessa
Policarpo, Manoela Costa
Hartmann, Patrick
Paredes, Mario R.
D'Souza, Clare
BUSINESS STRATEGY AND THE ENVIRONMENT, 2023, 32 (06) : 3766 - 3782
[2] Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge
Isac, Nicoleta
Javed, Asad
Radulescu, Magdalena
Cismasu, Irina Daniela L.
Yousaf, Zahid
Serbu, Razvan Sorin
ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY, 2024,
[3] "Fidelity" or "exploitation": Social trust and corporate greenwashing
Wang, Jianye
Ke, Yubing
ECONOMIC ANALYSIS AND POLICY, 2025, 86 : 336 - 350
[4] "Green Intentions, Green Actions": The Power of Social Media and the Perils of Greenwashing
Nazish, Mohammed
Khan, Zebran
Khan, Ariba
Khan, Mohammed Naved
Ramkissoon, Haywantee
JOURNAL OF GLOBAL MARKETING, 2024,
[5] Eco-green mirage: investigating turnover intention as organizational turbulence through perceived greenwashing, cynicism and alienation
Srivastava, Shalini
Saxena, Anubhuti
Sarkar, Ayatakshee
SOCIAL RESPONSIBILITY JOURNAL, 2024, 20 (08) : 1535 - 1557
[6] Greenwashing in hotels: A structural model of trust and behavioral intentions
Chen, Han
Bernard, Shaniel
Rahman, Imran
JOURNAL OF CLEANER PRODUCTION, 2019, 206 : 326 - 335
[7] Unmasking supplier greenwashing: how information sharing and green trust shape clients' sustainability
Santos, Celia
Coelho, Arnaldo
Marques, Alzira Maria Ascensao
BALTIC JOURNAL OF MANAGEMENT, 2024, 19 (04) : 455 - 472
[8] 'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
Crisafulli, Benedetta
Quamina, La Toya
Xue, Melanie Tao
JOURNAL OF BUSINESS RESEARCH, 2020, 119 : 464 - 480
[9] Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification
Mu, Honglei
Lee, Youngchan
SUSTAINABILITY, 2023, 15 (22)
[10] A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers
Wang Dandan
Walker, Thomas
Barabanov, Sergey
JOURNAL OF CONSUMER MARKETING, 2020, 37 (06) : 593 - 603

← 1 2 3 4 5 →