Managing Digital Transformation: A Case Study in a Higher Education Institution

The new paradigms derived from technological innovations lead to the digital transformation of organisations. Higher Education Institutions cannot ignore these changes, which affect them like any other organisation, but especially because of their activity: training professionals who need to learn to manage and lead organisations in this new information society. This article aims to identify the main factors that can drive and facilitate the digital transformation of Higher Education Institutions from the point of view of internal stakeholders. In terms of methodology and due to the complexity of this phenomenon, the case method was considered the most appropriate for this study. As the results show, it is necessary to implement technological innovations according to the needs, establish adequate channels to communicate the process and transform the current traditional culture into a digital one. Data-driven decision-making and the development of a participative leadership style will allow the organisation to adapt to changes over time. It will also enable the retention of digital talent, which is critical to the success of the organisation's transformation. This will ensure the development and survival of the institution.