The power of respect for authority and empathy - Leveraging non-cognitive theoretical constructs to trigger environmentally sustainable tourist behaviour

被引:9
作者
Zhu, Oscar Yuheng [1 ]
Li, Hongwei [2 ]
Gruen, Bettina [3 ]
Dolnicar, Sara [1 ]
机构
[1] Univ Queensland, UQ Business Sch, Room 439,GP North Bldg 39A,St Lucia Campus, Brisbane, Qld 4072, Australia
[2] Univ Queensland, Room 436,GP North Bldg 39A,St Lucia Campus, Brisbane, Qld 4072, Australia
[3] Vienna Univ Econ & Business, Inst Stat & Math, Welthandelspl 1,Bldg D4,Entrance,4th Floor, A-1020 Vienna, Austria
基金
澳大利亚研究理事会; 奥地利科学基金会;
关键词
Plate waste; Field experiment; Attitude; Tourism; Buffet; Chinese tourist; SOURCE CREDIBILITY; PERSPECTIVE-TAKING; PROSOCIAL BEHAVIOR; NATIONAL CULTURE; FOOD WASTE; ATTITUDE; AUTHORITARIANISM; VALUES; CONSEQUENCES; VALIDITY;
D O I
10.1016/j.annals.2023.103681
中图分类号
F [经济];
学科分类号
02 ;
摘要
Behavioural change research for environmental sustainability is currently guided almost exclusively by a cognitive paradigm, which assumes that cognitive constructs drive behaviour and must be influenced to change it. This study challenges this dominant paradigm and tests two non-cognitive theoretical constructs - respect for authority and empathy - in the context of reducing buffet plate waste. Respect for authority (in contrast to empathy) passes the manipulation check and significantly reduces plate waste in a quasi-experimental field study in a Chinese hotel, providing proof of concept for a new, urgently needed, re-orientation in behavioural change intervention design. The intervention tested in this study can immediately be deployed by tourism and hospitality businesses who want to make their buffets more costeffective and environmentally sustainable. (c) 2023 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY
引用
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页数:12
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