Promoting Low-Carbon Purchase from Social Norms Perspective

被引:2
作者
Liang, Dapeng [1 ]
Fu, Yang [1 ]
Liu, Mengting [1 ]
Sun, Jiayin [2 ]
Wang, Hongyan [3 ]
机构
[1] Harbin Inst Technol, Sch Econ & Management, Harbin 150001, Peoples R China
[2] Harbin Inst Technol, Sch Humanities Social Sci & Law, Harbin 150001, Peoples R China
[3] Heilongjiang Univ, Sch Math Sci, Harbin 150080, Peoples R China
基金
中国博士后科学基金; 中国国家自然科学基金;
关键词
descriptive norms; injunctive norms; low-carbon purchase (individual behavior; policy implementation; behavior experiment); CONSUMPTION BEHAVIOR; ENERGY-CONSERVATION; NORMATIVE MESSAGES; DESCRIPTIVE NORMS; FIELD EXPERIMENT; SAVING BEHAVIOR; PERSONAL NORMS; MEDIATING ROLE; FEEDBACK; GREEN;
D O I
10.3390/bs13100854
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The importance of individual consumption behavior in a low-carbon economy is gradually recognized. Social norms have a significant effect on individual purchase behavior. However, the influence mechanism of social norms still needs more research. We conducted two behavioral experiments to explore the specific factors: first, the effect of descriptive norms on personal low-carbon consumption behavior through feedback information, and second, a comparison with injunctive norms, focusing on the impact of the normative focus shift brought by punishment represented by the policy implementation. The results show that social norms can effectively promote individual low-carbon consumption through feedback and high policy implementation efficiency. In particular, after effective policy implementation becomes an inherent element of injunctive norms, injunctive norms are activated and become the focus of norms, significantly improving the purchase rate of low-carbon goods.
引用
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页数:21
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