The Inertia of Dominant Designs in Technological Innovation: An Ecosystem View of Standardization

The dominant design life cycle shows that standardization leads to stability and increased technology development. However, the breakneck speed of innovation means standards now require more frequent renewal. Therefore, this article conceptualizes standard inertia to include the factors impeding the emergence of a new standard. New standards must overcome the standard inertia generated by accumulated investments in knowledge, capabilities, and other resources, including identity and legitimacy. Multinational and small and medium-sized enterprises face complementary obstacles, and standard inertia is, thus, an ecosystem-level mechanism. Dominant designs may embed subsets of underlying dominant designs, meaning the emergence of a new design may overthrow an entire technology ecosystem. Therefore, inertial factors protecting the prior design also emanate from all ecosystem levels. Ecosystem platforms may consequently enable new forms of interaction required to break established patterns.