How to find similar companies using websites?

被引:2
作者
Bergmann, Jan-Peter [1 ]
Amin, Miriam [1 ]
Campbell, Yuri [1 ]
Trela, Karl [1 ]
机构
[1] Fraunhofer IMW, Neumarkt 9-19, D-04109 Leipzig, Saxony, Germany
关键词
Natural language processing; Partner selection; Semantic web; Web mining; BERT; PARTNERS;
D O I
10.1016/j.wpi.2023.102172
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
The selection of industry partners for Research and Development (R&D) is a challenging task for many organizations. Present methods for partner-selection, based on patents, publications or company databases, do often fail for highly specialized SMEs. Our approach aims at calculating the technological similarity for partner discovery. We apply methods from Natural Language Processing (NLP) on companies' website texts. We show that the deep-learning language model BERT outperforms other methods at this task. Tested against expert-proven ground truth, it achieves an F1-score up to 0.90. Our results imply that website texts are useful for the purpose of estimating the similarity between companies. We see great potential in the scalability of the semantic analysis of company website texts.
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页数:6
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