CULTURAL TOURISM AFTER COVID-19: FIRST FINDINGS FROM CZECHIA

This article presents and discusses the visible effects of the COVID-19 pandemic on cultural tourism in Czechia, Europe. The pandemic has caused or accelerated certain changes. Mainly urban destinations focusing on foreign tourists (e.g., Prague) were affected by the pandemic. However, despite the significant decline in tourism as an industry, the seeds of positive changes can be traced. For example, domestic tourists have discovered the appeal of the rural regions of their homeland. The trend has started to evolve from mass tourism to a more individual one. The decline of the workforce in tourism will likely result in the increase of more self-service forms of activities. Even though e-tourism cannot replace real experiences, it will contribute to a more deliberate selection of tourist destinations and services. Therefore, investing in a higher quality infrastructure should be a priority. The latest observations show that the main obstacle is insufficient cooperation among local stakeholders, such as entrepreneurs, public administration, or individual government departments. Czechia's fundamental drawback is the lack of clear distinction of whether culture tourism falls into the economic sector or the cultural sphere.