OPTIMAL DECISION-MAKING OF GREEN AGRICULTURAL PRODUCT SUPPLY CHAIN WITH FAIRNESS CONCERNS

This study investigates the impacts of fairness concerns on a two-tier green agricultural product supply chain (GAPSC) with an agricultural cooperative making green input and a retailer making fresh-keeping input. Game models are constructed and compared in four scenarios: centralized decision-making, decentralized decision-making without fairness concerns, and decentralized decision-making with the retailer considering or not considering the agricultural cooperative's fairness concerns. The results showed that fairness concerns will negatively impact the GAPSC. Agricultural cooperatives can make fairness concerns as appropriate. It is more beneficial for retailers to consider fairness concerns of agricultural cooperatives. The GAPSC operates most efficiently under centralized decision-making.