Teaching sustainability to accounting students: reducing your ecological footprint (EP)

Purpose: To analyze the changes in the composition of the ecological footprint (EP) of students of accounting sciences caused by the teaching of sustainability. Methodology: Qualitative and quantitative approach, descriptive techniques and analysis of the collective subject discourse (CSD). Introduction to the topic and guidance to the WWF Brazil website to calculate EF. Results: In the first round, EF was 1.96 global hectares. Relevant components: food, government and transport. After cluster analysis, DSC analysis of the three clusters generated was performed, with red meat consumption being the main cause of the result. Students were instructed to reflect on changes to recalculate EF with new habits, revealing a reduction in the second round. Contributions of the Study: Consisted of a robust methodology for the analysis of EF, including the combination of cluster analysis with the DSC. Conclusion: Confirmation of the academic role in environmental awareness to achieve sustainable development. It illustrated the importance of education for sustainability by changing students' attitudes.