Writing for Social Media in Museums: A Conversation in Eight Tweets

In this summary of advice from museum social media writers, the author addresses a variety of challenges and opportunities faced by practitioners. From creatively tackling constraints to embracing restraint, the practice of writing for social media within museums stands apart in the pressure to perform while avoiding controversy and the need to both adhere to museum scholarly standards while pushing boundaries to gain the attention of new and expanding audiences. This guide addresses museum social media writing as interpretation, as conversation, as co-creation, and ultimately as a powerful method of exploring identity and advancing societal change.