A Study on the Impact of Enterprise Digital Transformation on Business Model Innovation*

Taking knowledge management and entrepreneurial orientation as variables, this study explores the impact mechanism and contextual effects of enterprise digital transformation on business model innovation, based on organization reform theory and the knowledge-based view. The findings show that digital transformation has a significant and positive impact on business model innovation, that knowledge management plays an intermediary role in the impact of digital transformation on business model innovation, and that compared to low-level entrepreneurial orientation, high-level entrepreneurial orientation strengthens the relationship between digital transformation and knowledge management, and weakens the relationship between knowledge management and business model innovation.