From Pre-Science to Paradigm Shift: A Kuhnian Analysis of 100 Years of Public Relations Scholarship

被引：0

作者：

Hollenczer, James ^{[1
]}

Grunig, James E. ^{[4
]}

Lee, Hyelim ^{[2
,6
]}

Yeo, Sunha ^{[3
]}

Martino, Valentina ^{[5
]}

机构：

[1] Univ Oklahoma, Ctr Appl Social Res, Norman, OK USA

[2] Univ Oklahoma, Gaylord Coll Journalism & Mass Commun, Norman, OK USA

[3] Univ Oklahoma, DALI Lab, Norman, OK USA

[4] Univ Maryland, Commun, College Pk, MD USA

[5] Sapienza Univ Roma, Dept Commun & Social Res, Rome, Italy

[6] Univ Oklahoma, Gaylord Coll Journalism & Mass Commun, 395 W Lindsey St, Norman, OK 73019 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2023年 / 100卷 / 04期

关键词：

centennial; public relations; scholarship; institutionalization; reinstitutionalization; Thomas Kuhn; RELATIONS PRACTITIONERS; SITUATIONAL THEORY; ETHICAL VALUES; MEDIA; OPINION; COMMUNICATION; PROPAGANDA; MANAGEMENT; AGENDA; NEWS;

D O I：

10.1177/10776990231181417

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article reviews the evolution of public relations from its pre-science period to the present-day using Thomas Kuhn's theory of scientific development. The review discusses how public relations scholarship has grown and reached scientific maturity, in parallel with the institutionalization of public relations' professional practice and higher education. This article highlights the evolving nature of the discipline, including the paradigmatic shift toward a multifunctional definition of public relations and focus on relationship theories, ethics, public behavior, and technology.

引用

页码：933 / 957

页数：25