Achieving strategic excellence: Integrating balanced scorecard and IVHF-DEMATEL for strategic management of a medical device SME

被引:2
|
作者
Kalender, Zeynep Tugce [1 ,2 ]
Vayvay, Oezalp [3 ]
Cirpana, Busra [4 ]
机构
[1] Czech Tech Univ, Fac Mech Engn, Dept Business Management & Econ, Prague, Czech Republic
[2] Marmara Univ, Fac Engn, Dept Ind Engn, Istanbul, Turkiye
[3] Istanbul Hlth & Technol Univ, Fac Engn & Nat Sci, Dept Ind Engn, Istanbul, Turkiye
[4] Marmara Univ, Inst Social Sci Prod, Management & Mkt Master Program, Istanbul, Turkiye
关键词
Strategic management; Fuzzy logic; Balanced scorecard; Excellence; PERFORMANCE;
D O I
10.5267/dsl.2024.1.003
中图分类号
C93 [管理学]; O22 [运筹学];
学科分类号
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要
Nowadays, strategic planning and the establishment of long-term objectives are pivotal for companies from diverse economies based on geographical location, demographic distribution, financial challenges, and distinct customer portfolios. Defining strategic goals is vital more than ever however requires acceptance, adoption, and execution by the entire workforce. In this sense, this paper presents an integrated methodology that combines the Balanced Scorecard and the Interval -Valued Hesitant Fuzzy DEMATEL approaches to enhance strategic management in a Medical Device SME located in Istanbul -Turkey. The proposed approach aims to provide a holistic perspective on organizational performance and facilitate decision -making processes for sustainable growth and competitive advantage.
引用
收藏
页码:441 / 460
页数:20
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