A multi-criteria decision-making integrated approach for identifying and ranking factors affecting the quality of cosmetic surgery clinic services

Considering the increasing demand for cosmetic surgery and the number of private cosmetic sur-gery clinics, it is essential to measure and manage the quality of services provided by these clinics. Obtaining sufficient knowledge about the content perceived by the clients of the quality of services provided by specialized clinics can affect identifying improvement opportunities and criteria that will cause their competitive advantage, and on the other hand, it also prevents wasting resources. For this purpose, this study aims to identify, evaluate, and prioritize the criteria for quality improve-ment in cosmetic surgery clinics. First, the effective criteria focus on the quality of medical services have been identified by reviewing the research background. Then, the identified criteria in the case study are customized by the Delphi method, and then the DEMATEL-based analytic network pro-cess method (DANP) is applied to reveal their causal relationships between criteria and sub-criteria to determine the direct and indirect influences, and finally, all of them are prioritized. In the end, based on the obtained results and knowledge of experienced medical experts in the case study, some managerial solutions are proposed to improve the quality of the provided medical services.