Electronic word of mouth 2.0 (eWOM 2.0) - The evolution of eWOM research in the new age

被引：16

作者：

Liu, Hongfei ^{[1
]}

Jayawardhena, Chanaka ^{[2
]}

Shukla, Paurav ^{[1
]}

Osburg, Victoria -Sophie ^{[3
]}

Yoganathan, Vignesh ^{[4
]}

机构：

[1] Univ Southampton, Southampton Business Sch, Southampton SO17 1BJ, England

[2] Univ Surrey, Stag Hill, Guildford GU2 7XH, England

[3] Montpellier Business Sch, 2300 Ave Moulins, F-34080 Montpellier, France

[4] Queen Mary Univ London, Mile End Rd, London E1 4NS, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2024年 / 176卷

关键词：

Electronic word of mouth (eWOM/e-WOM); Electronic word of mouth 2.0 (eWOM 2.0); Word of mouth (WOM); Business ethics; Business -to -business (B2B); SOCIAL MEDIA; COMMUNICATION; CONSUMERS; REVIEWS; PRODUCT; DETERMINANTS; METAANALYSIS; ENGAGEMENT; RESPONSES; MOTIVES;

D O I：

10.1016/j.jbusres.2024.114587

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is substantially shaping modern consumer behaviors and altering marketing management dynamics across both consumer and industry markets. We call this evolution "eWOM 2.0", as captured in this Special Issue. Ten research articles advance our understanding in how eWOM drives the continued development of digital communication across B2B and B2C sectors. This Special Issue further contributes to understanding the constantly evolving landscape of eWOM research and practice, and points to the future directions for eWOM investigation and usage. In this editorial, we first outline the reasoning behind this special issue, followed by the summary of the articles, and the reflections on eWOM 2.0. We conclude by outlining future research opportunities that will propel the field further forward.

引用

页数：9

共 97 条

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