Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions

被引：28
作者：
Kim, Jeong Hyun [1 ]
Kim, Jungkeun [2 ]
Kim, Changju [3 ]
Kim, Seongseop [4 ]
机构：
[1] Kyung Hee Univ, Smart Tourism Res Ctr, Seoul, South Korea
[2] Auckland Univ Technol, Dept Mkt, Auckland, New Zealand
[3] Ritsumeikan Univ, Coll Business Adm, Osaka, Japan
[4] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Peoples R China
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2023年 / 40卷 / 09期
关键词：
ChatGPT; artificial intelligence (AI); technology; quality; ethical; trustworthiness; generative AI; moral decoupling; AI acceptance; travel decisions; WORD-OF-MOUTH; ADOPTION; CREDIBILITY; ALGORITHM; CONSUMERS; TOURISM; PEOPLE; ANTHROPOMORPHISM; ANTECEDENTS; PERCEPTIONS;
D O I：
10.1080/10548408.2023.2293006
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigated the impact of ChatGPT's recommendation quality and ethical concerns on travelers' acceptance, satisfaction, and perceived trustworthiness. Results showed that when quality and ethical concerns were prominent, acceptance of and satisfaction with ChatGPT's recommendations decreased significantly, and the negative effects were mediated by perceived trustworthiness. This study also identified that message framing containing ChatGPT's errors, and the information types delivered by ChatGPT, acted as moderators of the positive effect of its recommendations. These findings underscore the significance of addressing ethical and quality concerns in using AI (Artificial intelligence)-powered chatbots, with implications for AI acceptance and satisfaction.
引用
收藏
页码：779 / 801
页数：23
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