The Relative Importance of Self-Focused and Society-Focused Values in Explaining Political Attitudes in Europe

Personal values predict political attitudes. Previous research in the United States suggests that so-called "society-focused" personal values such as universalism or conservation do so more than "self-focused" values such as self-direction and power. This study seeks to test the relevance of this distinction in a different context with four political attitudes using the European Social Survey. Three mechanisms are suggested to explain effects of self-focused values on political attitudes. Although society-focused values were generally found to be more important in predicting political attitudes, self-focused values made a significant and often substantial contribution. On average, self-focused values were able to predict around half of the variance in political attitudes that society-focused values were. Power in particular played a role in predicting political attitudes, especially support for economic redistribution. Further analyses support the ideas that (1) even the most self-focused value (i.e., hedonism) can play a relevant role in predicting political attitudes, and (2) self-interest may play a role in explaining the effect of self-focused values on political attitudes. Together, these findings highlight that a priori excluding self-focused values from analyses of political attitudes-as studies have done in the past-may lead to important effects being overlooked.