The relationship between entrepreneurial orientation and success of foodservice business: effects of religion

This study examines the impact of religion on the relationships between entrepreneurial orientation (EO) and success of foodservice businesses. The religious influences are classified into three different behaviors: attendance, impact, and adherence. These three religious behaviors are used as moderators to determine whether the correlations between the EO dimensions and business success of the entrepreneurs in foodservice are strengthened or weakened. The data were collected from 233 small restaurant owners. Hierarchical-moderated regression analysis was used to test the hypotheses. A key finding of this study is that impact and adherence moderate the relationship between three EO dimensions (i.e., autonomy, innovativeness, and risk taking) and confidence in business success.