The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach

被引：5

作者：

Charles, Vincent ^{[1
]}

Rana, Nripendra P. ^{[2
]}

Pappas, Ilias O. ^{[3
,4
]}

Kamphaug, Morten ^{[5
]}

Siau, Keng ^{[6
]}

Engo-Monsen, Kenth ^{[7
]}

机构：

[1] Queens Univ Belfast, Queens Business Sch, Belfast, North Ireland

[2] Qatar Univ, Coll Business & Econ, Doha, Qatar

[3] Univ Agder, Agder, Norway

[4] Norwegian Univ Sci & Technol, Trondheim, Norway

[5] Deloitte, Oslo, Norway

[6] City Univ Hong Kong, Hong Kong, Peoples R China

[7] Smart Innovat Norway, Halden, Norway

来源：

INFORMATION SYSTEMS FRONTIERS | 2024年 / 26卷 / 03期

关键词：

Artificial intelligence; Digital technologies; Data-driven decision-making; Marketing strategy; Consumer behaviour; DIGITAL TRANSFORMATION; TECHNOLOGIES;

D O I：

10.1007/s10796-023-10462-x

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for practical application. The aim of this special issue on "The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach" is to explore the next frontiers and delve into the various facets of AI-driven marketing, shedding light on cutting-edge research and practical insights that can shape the future of the field. It also focuses on novel ways of using AI techniques to derive innovative insights that can streamline marketing processes and make businesses more effective. The papers herein contribute not only to the advancement of knowledge and understanding surrounding the utilisation of AI in marketing but also play a crucial role in establishing a renewed and revitalised research agenda.

引用

页码：851 / 856

页数：6

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