CEO's marketing experience and firm green innovation

被引：21

作者：

Huang, Hao ^{[1
]}

Chang, Yaping ^{[1
]}

Zhang, Liyuan ^{[2
]}

机构：

[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan, Peoples R China

[2] Univ West Scotland, Sch Business & Creat Ind, Paisley, Scotland

来源：

BUSINESS STRATEGY AND THE ENVIRONMENT | 2023年 / 32卷 / 08期

基金：

中国国家自然科学基金;

关键词：

CEO's marketing experience; environmental regulations; green innovation; media coverage; UET; RESEARCH-AND-DEVELOPMENT; ENVIRONMENTAL INNOVATION; ECO-INNOVATION; PERFORMANCE EVIDENCE; UPPER ECHELONS; ORIENTATION; MANAGEMENT; IMPACT; SUSTAINABILITY; RESPONSIBILITY;

D O I：

10.1002/bse.3413

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Drawing on upper echelons theory (UET), we examine whether and how chief executive office (CEO) marketing experience affects firm green innovation. Using a sample of Chinese-listed manufacturing firms from 2008-2020 and hand-collected data on CEO marketing experience, we find a positive relationship between CEOs' marketing experience and corporate green innovation. The positive relationship is robust after a series of robustness tests. Our further investigations reveal that the positive relationship is more pronounced when firms face higher-level media coverage and stricter local environmental regulations. In addition, using textual analysis, we also find that market-oriented culture plays a critical mediating role in this positive relationship. These findings enrich the relevant literature on strategic leadership and green innovation and are essential for companies and policymakers in developing green innovation strategies.

引用

页码：5211 / 5233

页数：23